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Moment UX

 

AR Mobile App UX

How might we encourage users to physically explore their surroundings with augmented reality, video, and geolocation technology?

 
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Moment has a robust augmented reality, video, and geolocation technology stack and needs to find a product-market fit.

The Problem

 
 

 
 

Take advantage of the robust technology stack to design a product that users will enjoy engaging with

Goals

 
 

 
 

I conducted user research through in-person interviews and watched interviewees use their social media accounts. The research goals were to:

  • Discover what sort of media users produce and curate, and why
  • Determine how they share or store the media

User Research

     
     

     
     

    Research Findings

    Through interviews, I learned that users capture media in the lowest effort way possible, i.e. if a text suffices, there's no need for a photo, and if a photo suffices, there's no need for a video.

    There is also a handful of reasons users capture video:

    • To capture something cute and moving (babies, animals)
    • To capture something that doesn't fit on on screen
    • To capture sound, like a concert
    • To capture beauty or art, like food
    • To capture an animation, movie, or film
    • To emphasize a moment with zoom or reverse

    Interview Findings

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    Comparative Analysis

     
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    Persona Generation

      Primary Persona

    Primary Persona

      Secondary Persona

    Secondary Persona

     
     

     
     

    Some pre-existing location-based delights are:

    • Scavenger hunts
    • Stumbling upon new "favorite haunts"
    • Finding nice notes left for you around the house
    • Running into friends at unexpected places
    • Word-of-mouth recommendations

    Brainstorming

     
     

     
     

    Scavenge for and collect location-sensitive video messages/memories that friends leave for you at places they think you’ll enjoy—like video Easter Eggs

    Concept

     
     

     
     

    moment: a video or photo recorded and unlocked at a specific location

    planting: leaving a video at a location for someone to find or stumble upon

    Taxonomy

     
     

     
     

    Sitemap

     
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    User Flows

     
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    Main Screens

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    Home Page
    As a user walks, Moments show up when the user is geographically close enough.

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    View Moment Page
    Users can play, download, or comment on the Moment.

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    Moments Inbox
    Users can access discovered, sent, and found Moments through the Inbox.

     
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    Record Page
    A user can press the orange button to begin recording.

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    Instant Replay
    Before sending the Moment, users can review the clip.

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    Planting the Moment
    A user can plant the Moment for a friend to discover later.

     
     

     
     

    Clickable Prototype