AR Mobile App UX
How might we encourage users to physically explore their surroundings with augmented reality, video, and geolocation technology?
Moment has a robust augmented reality, video, and geolocation technology stack and needs to find a product-market fit.
Take advantage of the robust technology stack to design a product that users will enjoy engaging with
I conducted user research through in-person interviews and watched interviewees use their social media accounts. The research goals were to:
- Discover what sort of media users produce and curate, and why
- Determine how they share or store the media
Through interviews, I learned that users capture media in the lowest effort way possible, i.e. if a text suffices, there's no need for a photo, and if a photo suffices, there's no need for a video.
There is also a handful of reasons users capture video:
- To capture something cute and moving (babies, animals)
- To capture something that doesn't fit on on screen
- To capture sound, like a concert
- To capture beauty or art, like food
- To capture an animation, movie, or film
- To emphasize a moment with zoom or reverse
Some pre-existing location-based delights are:
- Scavenger hunts
- Stumbling upon new "favorite haunts"
- Finding nice notes left for you around the house
- Running into friends at unexpected places
- Word-of-mouth recommendations
Scavenge for and collect location-sensitive video messages/memories that friends leave for you at places they think you’ll enjoy—like video Easter Eggs
moment: a video or photo recorded and unlocked at a specific location
planting: leaving a video at a location for someone to find or stumble upon
As a user walks, Moments show up when the user is geographically close enough.
View Moment Page
Users can play, download, or comment on the Moment.
Users can access discovered, sent, and found Moments through the Inbox.
A user can press the orange button to begin recording.
Before sending the Moment, users can review the clip.
Planting the Moment
A user can plant the Moment for a friend to discover later.